In the old days of the Internet search engine business you had a vast multitude of places to visit. There was Excite, Yahoo!, WebCrawler, Lycos, and many others. You had the search engine aggregators, such as Dogpile and HotBot.

What you didn’t have was a single source to use to search the whole of the web. When Google came along they created a way to analyze the relationships between pages to produce more useful results. The search results were no longer just a mishmash based on how many times a word existed in a page, now the results had a certain relevancy.

Then Google added advertising into the mix, providing users with a way to find products or vendors that had some correlation with the keywords entered. This was a great tool for the layperson and researcher alike. Along the way Google has added shopping results, images, news, videos, and maps. However they seem to have forgotten their core product: a clean, easy-to-use, clutter-free search engine.
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